interaction
For an online product to survive in today's competitive market, it needs to be more than just a business card combined with a purchasing and payment system. The development of the web´s technology has increased the possibilities of interaction immensely. Interaction is no longer a new and exciting enhancement, but has become an expected component of a website. Today's users
expect to have the ability to interact with those connected with the site (the site's owners and its users ). Interaction has become such a large concept that it has now become a field of study within itself, where courses centring on the subject are being offered. As the costs of designing complex web applications could be high, an exact definition ofthe user's demands and needs plays a vital
role in a successful product. It is therefore of extreme importance that the marketing research is thorough and complete before beginning this stage of development.